AC Milan and Inter Unveil Generali Stadium Naming Rights Deal

AC Milan and Inter have revealed plans for their new stadium, named Generali Stadium, which will replace the historic San Siro and is expected to open in 2031.

The stadium will have a capacity of 71,500 and is part of a naming rights agreement with the Italian insurance company Generali, valued at approximately 650 million euros through to 2052. This deal is considered one of the most lucrative in sports history, providing both clubs with significant financial backing.

The new stadium aims to enhance the clubs' competitive edge in European football, as both teams have struggled with the limitations of the aging San Siro. The construction is projected to cost around 1.2 billion euros, with plans to generate revenue through premium seating and hosting various events. The announcement has faced some opposition from fans who wish to preserve the legacy of San Siro.