AFLW's Growth Requires Independent Voices and Investment in Development

The growth of the AFLW is influenced by factors beyond the field, particularly how the competition is discussed and analyzed in the media.

Recent discussions have highlighted the challenges current players face in providing critical commentary about their league, emphasizing the need for more independent voices, particularly from former players.

Current players often struggle to offer unfiltered criticism due to their ongoing relationships within the league, while retired players can provide more objective insights. The AFLW's relatively short history means there are fewer retired players available for media roles compared to the men's league. Although some former players are already contributing to discussions, barriers such as balancing football with other commitments hinder broader participation. For the AFLW to achieve the same level of analysis as the men's game, investment in former players through paid opportunities and training is essential.