
Big3 Celebrates 10th Season with Strong Support from Former NBA Players
The Big3 basketball league is celebrating its 10th season, enjoying significant support from former NBA players, including Dwight Howard, who is now competing as the captain of the LA Riot. Howard, a Hall of Famer and former NBA champion, expressed his commitment to the league co-founded by Ice Cube, emphasizing the opportunity to play under someone who understands the players.
Since its inception in 2017, the Big3 has attracted numerous ex-NBA stars, providing them a platform to continue their careers in a competitive environment. The league has maintained its appeal by allowing players to express themselves freely while playing the sport they love. The upcoming postseason is generating excitement as the league prepares for its next phase.
Ice Cube's influence extends beyond basketball, as he has built a reputation for fostering a positive environment that resonates with players. The Big3 has also seen various rule changes to enhance gameplay and has plans for expansion, including a public ownership model. The league's growth is underscored by its increasing viewership, with games averaging 565,000 viewers this season.