Brian Cook Retires from AFL Leadership, Transitions to Mentoring

Brian Cook, a prominent figure in the AFL, has announced his retirement from his role as chief executive after 36 years in the league, transitioning into mentoring.

Cook's most recent position was as interim CEO at Melbourne, where he facilitated the leadership transition following the departure of Paul Guerra. His career began as a player with the Demons in 1977 before he shifted to administration, becoming the CEO of the West Coast Eagles in 1990 and leading the club to two premierships.

In 1999, Cook took the helm at Geelong, where he oversaw three premiership victories. He later joined Carlton in 2021, helping the team return to finals after a decade. Cook has expressed gratitude for his experiences and the relationships built over his career, emphasizing the importance of leadership and culture.