Buccaneers vs. Cowboys Draws 16.73 Million Viewers on Prime Video

The latest Thursday night football game on Prime Video, featuring the Buccaneers and the Cowboys, attracted an average of 16.73 million viewers. This matchup was noted as the most-watched game during Week 5 of the Thursday night series.

This game also marked the fourth consecutive week of year-over-year viewership growth compared to 2025. The Thursday night package has averaged 17.52 million viewers across its first four games, reflecting an 11-percent increase over the previous year's pace.

The Cowboys are known for drawing large audiences, and the recent game was particularly competitive, with the Buccaneers securing their first win of the season, which brought the Cowboys' record to 2-3.