Burnley Ends Sponsorship Deal with Finotive One Before Season Opener

Burnley Football Club has canceled its sponsorship deal with Finotive One just two days prior to their opening Championship match against West Ham, a mere 42 days after the agreement was signed.

The club has not disclosed specific reasons for the termination, but it is expected to incur significant costs. Fans who purchased home and away shirts featuring the Finotive One logo are being offered full refunds or exchanges.

Previously, the club had promoted the new away shirt with a star-studded video, but this material is now outdated. The shirts have been removed from the club's website and will not be available before the match. Vertu Motors, a UK-wide car dealership that has sponsored Burnley since 2022, will replace Finotive One as the new sponsor.