Caitlin Clark Leads Record-Breaking WNBA Viewership

Caitlin Clark has significantly increased WNBA viewership, achieving record audiences across various media platforms.

The Indiana Fever's game against the Dallas Wings on August 20 averaged 1.07 million viewers on Amazon Prime Video, marking it as the most-watched WNBA game on that platform. This figure matches the average audience for NBA games on Prime Video from the previous season, coinciding with Nielsen's first year of measuring WNBA games on the service.

This season, the Fever have consistently attracted large audiences, with games against the Aces, Dream, and Liberty drawing over 2.5 million viewers on NBC, ESPN, and CBS, respectively. The Fever's match against the Wings also set a record on ION with 1.62 million viewers. The Fever's ability to generate substantial viewership highlights the impact of Clark and her teammates in elevating the league's profile.