California Lawsuits Challenge Retail Pricing Practices of Nike and Lululemon
Recent lawsuits filed in California are scrutinizing the retail pricing practices of Nike and Lululemon, alleging that both companies used misleading pricing strategies. The lawsuits, initiated by Annette Cody against Lululemon and Corinne Pearson against Nike, claim that these brands inflated original prices to create the illusion of significant discounts on their products.
Cody's lawsuit, filed on July 20, states that she purchased Lululemon's Wunder Train tights for $59, which were advertised as being on sale from $98, a price she asserts had not been valid since October 2025. Similarly, Pearson's suit against Nike, filed a day later, alleges that the company misrepresented discounts on its website, claiming she bought a pair of shoes at a supposed 39% discount from an inflated original price of $190.
Both lawsuits cite violations of California's False Advertising Law, which mandates that retailers must use the true market price from the last 90 days as the basis for any sale price. The plaintiffs are seeking financial restitution and a halt to the alleged deceptive practices. The outcomes of these cases could prompt changes in how retailers advertise sales in California.
