Charlotte Costich: Balancing Athletics, Content Creation, and Coffee Culture at Penn State

Charlotte Costich, a cross country and track athlete at Penn State, initially chose the university for its vibrant sports culture, not planning to compete at the collegiate level. After her high school cross country season, she realized her passion for running and decided to try out for the team, successfully making it.

Costich's journey into content creation began unexpectedly when she posted a TikTok video during winter break to motivate herself for a long run. The video gained over a million views, prompting her to explore content creation further. Balancing her Division I athletics, MBA studies, and social media, she finds time to create videos, often editing on the go.

Her content includes a series called 'Charlatte,' where she reviews coffee shops, inspired by her desire to explore Pittsburgh during an internship. This series has resonated with her audience, leading to brand partnerships, including one with Trevi Electrolytes. Costich enjoys the connections she makes through her content and looks forward to continuing her running and creative endeavors in the future.