Decline in Google Search Interest for Ring of Honor

Since Tony Khan acquired Ring of Honor (ROH) in March 2022, the company's Google search interest has seen a notable decline. According to Google Trends, the peak interest occurred at the time of the sale, scoring 100, but has since dropped, currently sitting at 33 as of July 2026.

The data indicates a 20% decrease in search interest compared to the five years leading up to the acquisition. Factors contributing to this trend include the rising popularity of New Japan Pro-Wrestling and the emergence of All Elite Wrestling as a significant alternative to WWE.

ROH's identity has evolved over the years, but as of 2026, it lacks a clear purpose, leading to questions about its role as a developmental system for AEW. The perception of ROH as a lesser brand is reinforced when its champions appear in lower card positions on AEW programming. Without a defined identity, the future of ROH remains uncertain.