Dorking Wanderers' Marc White Discusses Social Media's Role in Non-League Football Growth
Marc White, the owner and manager of Dorking Wanderers, has become a prominent figure in non-league football, aided by a documentary series that chronicles the team's rise from humble beginnings to the National League South. The club has experienced 12 promotions since its inception 26 years ago, with its only relegation occurring in 2024.
White, who is noted for his candid demeanor, emphasizes the significant impact of social media in promoting non-league football, especially as local newspapers struggle to cover these teams. He believes that social media helps connect clubs with their communities and increases attendance, as evidenced by Dorking's average attendance of 1,221 during the 2024-25 season, a 134% increase from a decade earlier.
As the costs of top-tier football rise, White suggests that more fans are turning to non-league options, which offer a more affordable and community-oriented experience. He also points to the influence of celebrities like KSI, who recently invested in Dagenham and Redbridge, as a way to draw attention to non-league clubs. White's ambition for Dorking is to reach the Football League, which he believes would mark a significant achievement in sports.
