Duke to Introduce On-Court Advertising in 2026 Basketball Season

Duke University is set to unveil a four-year sponsorship agreement with Edward Jones, which will result in the company's logos being displayed on the floor of Cameron Indoor Stadium during the 2026 college basketball season.

This partnership designates Edward Jones as a Champion Partner of Duke Athletics and the presenting sponsor of the Duke Champions Club. The initiative reflects Duke's adaptation to the evolving economic landscape of college sports, as noted by athletics director Nina King.

The branding changes at Cameron Indoor have been developed over the past six months in collaboration with Learfield, Duke's multimedia rights partner. King has engaged in discussions with Learfield's team and sought input from notable figures such as former head coach Mike Krzyzewski and current coaches Jon Scheyer and Kara Lawson to ensure the integration of corporate logos aligns with the venue's storied history.