Exploring KENDA: A Leading Tire Manufacturer in Taiwan
KENDA Rubber Industrial Co. Ltd., located in Yuanlin, Taiwan, is one of the largest tire manufacturers globally, producing tires for various vehicles, including bicycles and cars. The factory, which appears unassuming from the outside, features a clean and organized interior where skilled workers and advanced automation collaborate in tire production.
Founded in 1962, KENDA has expanded its offerings from bicycle inner tubes to a diverse range of tires, making it Taiwan's second-largest tire manufacturer with nearly 12,000 employees. The company maintains production facilities in Taiwan and other countries, including China and Vietnam, and operates several global R&D centers to cater to different market needs.
Despite its significant presence in the industry, KENDA is less recognized among cyclists compared to brands like MAXXIS and Continental. This is partly due to its role as an OEM manufacturer, producing tires for other brands that often do not display the KENDA logo. The company is also committed to sustainability, with initiatives such as using renewable energy sources and recycling programs aimed at reducing waste in tire production.
