F1 Teams Celebrate Texas Spirit at 2026 United States Grand Prix

Formula 1 teams and drivers are celebrating the Texas spirit during the 2026 United States Grand Prix, which takes place from October 23 to 25 at the Circuit of the Americas in Austin.

Teams including Red Bull, Cadillac, and Haas have introduced special collections featuring denim, cowboy hats, and themed merchandise. Red Bull is showcasing a collection inspired by the Ford Raptor, with drivers Max Verstappen and Isack Hadjar donning white race suits. Haas has revealed a Godzilla-themed livery and matching race suits for its drivers, while Cadillac's partnership with Tommy Hilfiger has produced a denim capsule collection.

Williams has launched an Austin race collection with a denim jacket and cowboy hat, while Mercedes and Audi offer special edition caps. Lando Norris's LN4 brand features a collection inspired by 1970s racing garages. The event highlights the festive atmosphere as teams engage with local culture through their merchandise.