FIFA President Gianni Infantino Abandons $20 Billion World Cup Equity Plan
FIFA president Gianni Infantino has decided to abandon his proposal to sell equity in the World Cup after facing significant backlash from various soccer federations worldwide. This decision comes amid threats of a boycott from European federations and strong opposition from within FIFA itself.
Infantino's plan involved merging FIFA's commercial operations into a $20 billion spinoff company, with a New York investment firm identified as the lead investor. However, he announced that the proposal would not move forward, acknowledging that it had created divisions detrimental to FIFA's objectives.
The resistance to the plan was widespread, with UEFA and its member associations threatening to boycott FIFA competitions, arguing that the proposal treated the World Cup as a financial asset rather than a cherished sporting legacy. Other confederations, including the Asian Football Confederation and CONCACAF, also voiced their objections. Infantino's own senior adviser resigned in protest, highlighting the internal dissent against the initiative.
