LIV Golf Secures Lead Investor for 2027 Season

LIV Golf has confirmed a significant investment agreement for its upcoming 2027 season, as announced by CEO Scott O'Neil. This agreement includes backing from a lead investor, which has been approved by the Board, and is intended to support the league's future direction.

O'Neil highlighted that there is strong interest from over a dozen additional parties looking to become minority investors, which aims to establish a multi-partner model for sustained growth. The new structure will allow players to become majority equity holders in LIV Golf, a first in major global sports leagues. The league plans to finalize terms soon, with a target transaction date in September.

This announcement follows months of speculation regarding LIV Golf's future. The league, which began in 2023, has featured notable players and has two events remaining in the 2026 season, including LIV Golf New York and LIV Golf Indianapolis. The season has seen successful attendance figures globally, with events in Australia and South Africa achieving record numbers.