NFL Partners with Three Sportsbooks for 2026

The NFL has established partnerships with DraftKings, FanDuel, and Fanatics as its official sportsbook sponsors for the year 2026. This agreement grants these companies access to official, real-time data, enabling live betting, as well as the rights to use NFL and team logos.

The deal comes after negotiations regarding data fees charged by Genius Sports, which have now been resolved. The NFL will also have input on the types of bets offered and will engage in advocacy for the legalization of sports betting across more states.

While the NFL has shifted from opposing to embracing sports betting for financial gain, it has not yet pursued partnerships with prediction market companies like Kalshi or Polymarket. The league continues to focus on revenue from sportsbooks despite concerns about the potential impact of legalized betting on the integrity of the game.