SPORTS
Salesforce Becomes Title Sponsor for FIDE
sábado, 12 de septiembre de 2026
Fuente: en.chessbase.com
AI-generated summary based on the original source. Read the full article on the linked publisher site.
Salesforce has secured the largest sponsorship deal in FIDE's history, becoming the title sponsor and technological partner for the International Chess Federation.
Salesforce has entered into a significant partnership with the International Chess Federation (FIDE), marking the largest sponsorship agreement in FIDE's history with a private entity. This collaboration was announced on September 10, 2026, in both San Francisco and Lausanne.
As the title sponsor and technological partner, Salesforce aims to enhance the chess experience through its innovative solutions, including the Agentforce 360 platform. This partnership is expected to bring advanced technology to the chess community, supporting players and enthusiasts alike.
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