That Prize Guy Becomes Official Partner of UFC and Zuffa Boxing

UFC and Zuffa Boxing have formed a partnership with That Prize Guy, a prominent online competition platform based in the U.K. This collaboration will prominently feature That Prize Guy branding at significant Zuffa Boxing and UFC events.

This partnership builds on existing ties between That Prize Guy and notable fighters Conor Benn and Johnny Fisher, expanding the brand's visibility in the combat sports arena. The collaboration aims to enhance fan experiences at major events.

As part of this agreement, That Prize Guy will be the presenting partner for ZUFFA BOXING 10: MCKENNA vs. OLIHA, scheduled for Saturday, 8 August, at 3Arena in Dublin. The brand will be showcased during all official fight week activities and will have a significant presence on fight night, including visibility within the boxing ring.

Additionally, That Prize Guy will serve as an official marketing partner for UFC at select events, featuring branding in the Octagon and promotional opportunities across UFC's digital platforms.