Tom Ruiz Appointed CEO of Fun Day Surf

Tom Ruiz has taken on the role of CEO at Fun Day Surf, a brand founded by surfer Jamie O’Brien. Ruiz, who joined the team in April, brings extensive experience from his work with brands like Volcom and Salty Crew.

Under Ruiz's leadership, Fun Day Surf plans to expand its presence significantly, targeting 120 new retail locations by the end of 2027. The brand currently offers a range of products including soft tops, bodyboards, and apparel, and is shifting from a direct-to-consumer model to include wholesale distribution.

Ruiz emphasized the importance of operational efficiency and product quality in his new role. He has already begun strengthening the team with key hires and aims to enhance logistics and inventory management. The brand has established a presence in notable surf shops across the U.S. and is preparing for a significant launch in spring 2027.