Tony Bloom Sets Ambitious Title Goal for Hearts Ahead of Celtic Clash

Hearts will play at Celtic Park on Sunday for the first time since last season's Scottish Premiership title decider, where they narrowly lost to Celtic on the final day. This match is set to be broadcast live on Sky Sports.

Tony Bloom, the chairman of Brighton and a significant investor in Hearts, has stated that he would be very disappointed if the club does not secure the Scottish Premiership title within the next ten years. Bloom's investment of nearly £10 million last summer aimed to disrupt the dominance of Scottish football.

Despite a strong start last season, where Hearts led the table since September, they ultimately fell short of the title. Following that season, the club underwent significant changes, including the loss of key players and the appointment of a new head coach. Currently, Hearts are competing in the Conference League and the League Cup semi-finals, sitting third in the Premiership, just behind Rangers and Celtic.