WCW Road Wild 1998: A Unique Wrestling Event in Sturgis

WCW Road Wild 1998 occurred on August 8 in Sturgis, South Dakota, during the Sturgis Rally, featuring a unique audience of motorcycle riders. This event marked the second attempt by World Championship Wrestling to host a motorcycle-themed pay-per-view, following the 1996 Hog Wild.

The main event showcased a match between Diamond Dallas Page and Jay Leno against Hollywood Hogan and Eric Bischoff. Leno participated in the match, managing to score a pinfall over Bischoff despite limited wrestling skills. The match was noted for being better than previous encounters, although it still did not meet high standards.

Attendance estimates ranged from 8,500 to 12,000, although inflated figures were reported during the broadcast. The event faced criticism for poor match quality and crowd reactions, with many matches considered among the worst in wrestling history. Merchandise sales totaled $29,639, but the overall execution of the event was deemed a failure for WCW.